The Institute of Food Technologists (IFT) has hired Bonny McColl as the new strategic account manager for the West Coast. As strategic account manager, Ms.McColl will develop sales strategies to meet IFT revenue projections. She will also identify the needs of IFT clients by creating goals and partnership programs.

 Ms. McColl comes to IFT with more than 20 years of experience as a marketing and sales executive in food industry publications and events. She also bring with her extensive knowledge of sales management, customer relations, and multi-media marketing.